According to a market research conducted by The NPD Group, arts, crafts, and traditional supplies will be the top office products industry performers this holiday season.
The Holiday Purchase Intentions Survey found that experiential gifting is trending in the USA, with 40% of customers planning to give these types of presents this year.
NPD expects to see an increase in sales of a range of writing instruments stemming from holiday craft activities like home décor, ornament decoration and the popularity of hand lettering.
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Sales of porous, gel and fountain pens as well as dual, ultra and extra fine color markers have grown 8% in the lead up to the season.
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What’s more, the survey also found a preference for purchasing craft products in-store as opposed to online. 95% of purchases for paint brushes, acrylic paints, specialty notecards and canvases are conducted in-person.
Post time: Dec-07-2018