What Does Premium Stationery Mean To You?

Stationery is a mass noun that refers to commercially manufactured writing materials, such as paper, envelops, writing instruments like pens, pencils, and other office supplies. Stationery plays a very indispensable role in people’s daily lives, whether for school use, office use or home use, we just can’t do without stationery. So, what does premium stationery mean to you?

With the ongoing development of stationery industry, the stationery product classification has become finer and finer. Let’s first have a quick look at the product categories of premium stationery in the marketplace.

Luxury Stationery
The existence of luxury stationery stems from the demand from high-end consumers. Luxury stationery features high technology content, long brand history and good brand reputation. Its transformation to luxury stationery is also a way to maximize its brand value. Meanwhile, with high-end consumers as its major target customers, the sales volume of luxury stationery is usually not very high due to the expensive cost on product marketing and brand maintaining.

LV Luxury Pen

LV Luxury Ruler

Stylish Stationery
The meaning of a brand lies in its strength of association extended to its consumers. This type of stationery is established on brand building. In a certain sense, it is a kind of cultural marketing. Stylish stationery generally has its own brand style and premium quality.

TIANSE Brass Pen Series

Creative Stationery
Creative trendy stationery usually targets students and young people as its purchasing groups. This type of stationery upgrades faster with its unique features in functionality and outer appearance. Creative trendy stationery closely keeps up with the trends, constantly exploring the consumption preference of specific groups. The creative trendy stationery are novel in design and trendy in style with striking colors and gorgeous patterns.

For example, TIANSE closely follows the market trends of creative stationery, and its new arrivals of “The Vintage Series”, “The Vastness Series”, “The PP Series” and “The GET Series” are typical examples of novel design and trendy style. TIANSE “The Vastness Series” are a set of combination products for storage and organization, which can be freely combined into one harmonious whole. You can use each item alone, or use several items together through creative free combination.

TIANSE The Vastness Series

As far as I’m concerned, these three categories of stationery are all premium stationery, each with certain market share in the marketplace. Whether with exquisite luxury, unique style or creative design, all the three categories of stationery have enriched the stationery industry and brought surprises to stationery lovers and consumers.