According to a research published by Global Industry Analysts, Inc., a worldwide business strategy & market intelligence source, the rise in literacy levels and expanding corporate activities drive the stationery products market.
It is estimated that the global market for stationery products will exceed US$234 billion by 2024, driven by factors such as increasing school enrollments, rising literacy rates, favorable demographics and expanding enterprise activities. In addition, the growth in the market is also driven by the robust demand for skilled labor force and rising number of primary and secondary educational institutions; expanding enterprise segment as evidenced by the rise in the number of enterprise offices and home offices as well as the ensuing increase in consumption of files, folders, notebooks, binders, organizers, markers and writing instruments.
With products that are somewhat saturated with regard to technological innovations, manufacturers are trying their utmost to differentiate in this highly commoditized market via innovative designs, models and materials. Europe represents the largest market worldwide while Asia-Pacific ranks as the fastest growing market.
The following are some interesting findings.
Facing this stationery market trend, TIANSE keeps asking herself: What does this market trend mean to TIANSE? What can TIANSE do to go with the market trend? Will it be a challenge or will it be an opportunity for TIANSE?
TIANSE holds that the stationery market trends pose both challenges and opportunities for TIANSE. In terms of challenges, with fierce market competition, personalized needs of office stationery products and environmental-friendly concerns, TIANSE still has a lot of work to do. But sure enough, TIANSE will continue to explore the customers’ core needs and strive to develop the most updated and innovative office products to meet the stationery market trends as well as the ever-increasing personalized needs of customers.
TIANSE also believes that challenges breed opportunities. With increasing school enrollments, rising literacy rates, expanding enterprise activities and ever-increasing consumption of office supplies such as files, folders, notebooks, binders, organizers and writing instruments, etc., all these factors have together contributed to a promising future of office products. TIANSE knows very clear of her role and is full of confidence to embrace the opportunities brought about by new market trends and consumption upgrades.
The recently released new products are typical examples of TIANSE’s determination and ambition. We not just focus on the functionality of products, but also pay more attention to the novel design and ergonomic feature. We hope our office products not only make your office life much easier and efficient, but more importantly to bring you fantastic experience and aesthetic enjoyment.
For instance, to meet customers’ demand for premium fountain pens, TIANSE specially designed fountain pens for white-collar workers and business people. The fountain pen adopts 0.38mm god nib and rotary ink absorber with outstanding leak-proof technology, which ensure continuous ink flow for smooth writing. Besides, with wooden pen cap and cap top with shiny crystal, it looks just exquisite and elegant. Moreover, with ergonomic grip design, it is even more comfortable and convenient to use. With leather pen case, it is also perfect as a gift for business partners, beloved teachers or bosom friends, etc.
For another instance, to meet the increasing personalized demand for paper-based stationery products, TIANSE has specially launched its vintage bullet journal notebook. The classic bullet journal is perfect for recording and collecting those touching or inspiring moments people never wanna forget in their work, travel or daily life with their innermost notes and fadeless photos. Its perfect size allows people to carry the notebook around so easily. Moreover, the vintage journal comprises premium leather cover and different notebook refills for free combination up to your personal preference.
It’s particularly worth mentioning that to meet the personalization of office stationery products, TIANSE provides customization service to meet the ever-increasing personalized needs from various customers.
For TIANSE products, the above examples are just the tip of an iceberg. Just as Mr. Wei Xinwei, Director of Sales and Marketing at Sanheng Information Technology, Co., Ltd. said: “TIANSE’s detailed craftsmanship and ingenuity ideas can be found everywhere in its products. In order to think and feel in consonance with our customers, TIANSE will keep in close contact with them and constantly strive for perfection to meet our customers’ personalized needs and make them fully satisfied.”
TIANSE welcomes new challenges to embrace new opportunities.
Post time: Apr-28-2018