Paperworld China 2017 or The 13th China International Stationery & Office Supplies Exhibition dropped its curtain on Sept. 23th, 2017. A total of 23,368 visitors (22,932 visitors in 2016) from all over the world gathered at National Exhibition & Convention Center, Shanghai, China, to participate and cooperate in this grand industrial event.
According to Messe Frankfurt, the top 10 countries and regions in the number of buyers attending the exhibition include Japan, USA, Hong Kong (China), Taiwan (China), South Korea, India, Germany, France, Thailand and UK. The three-day exhibition from Sept. 21th to Sept. 23th has attracted 551 exhibitors from over 13 countries and regions worldwide. A total of 23,368 visitors from more than 97 countries and regions have visited the fair specialized in office stationery and office supplies.
Paperworld China is a leading exhibition of stationery, office supplies, and hobby & crafts industry in Asia. The exhibition aims at providing the best networking platform for industry insiders from stationery, office supplies and paper products industry to exchange knowledge and conduct businesses. It provides buyers a perfect opportunity to find a complete range of products for school, office and working home, as well as a series of informative programs shared by industry experts and know-how.
Zhang Jing, deputy general manager of Messe Frankfurt (Shanghai) Co., Ltd., commented that, “The effectiveness and comprehensiveness of this year’s exhibition have won unanimous praise from both exhibitors and visiting audiences. Various themed pavilions in the exhibition have attracted quite a large number of visitors. These pavilions include: ‘Small Yet Beautiful’ Simulated Retail Stores, Oriental Cultural Elements International Special Exhibition, DIY Creative Crafts International Special Exhibition and first-debut Bullet Journal Notebook Fair, all of which are conducive to buyers’ efficient purchasing and also reflect the latest trends in these categories.”
“Small Yet Beautiful” Shows New Trends in Stationery Retail Industry
As creative simulated retail stores, “Small Yet Beautiful” themed pavilion carefully chose more than 100 global well-known brands such as 3M, Mind Wave, Uni, Comix and Pilot, etc. to exhibit a series of office stationery, gifts and articles for daily use, aiming to help stationery retailers increase their sales through featured products exhibition and new retail practice. During the three-day exhibition, “Small Yet Beautiful” themed pavilion has always attracted a tide of people.
(“Small Yet Beautiful” Simulated Retail Stores)
Though it’s the very first time for Japan stationery brand Mind Wave to participate in the exhibition, general manager Cheng Chunxiao, the brand’s general agent in China, applaud the exhibition, especially the “Small Yet Beautiful” themed pavilion, “The design of ‘Small Yet Beautiful’ pavilion is very exquisite and the entire activity is truly wonderful. As one of the stationed brands, Mind Wave has notebooks, stickers and other stationery products exhibited on ‘Small Yet Beautiful’ pavilion, which attracted a lot of interested clients to our exhibition booth to discuss further cooperation details.”
Oriental Cultural Elements International Special Exhibition Promotes The Development of Cultural & Creative Products
As a major special exhibition pavilion of Paperworld China, this year’s Oriental Cultural Elements International Special Exhibition gathered nearly 70 famous museums, rising designers, design brands and premium manufacturers to participate, which displayed a series of products combined with oriental cultural elements and traditional craftsmanship, such as notebooks with beautiful Chinese characters and bookmarks with mythical creatures patterns.
Li Yueping, purchasing manager from Beijing Xinyilede Commerce & Trade Co., Ltd., shared her feelings towards the special exhibition, “In this exhibition pavilion, whether it is a pen, a cup, a silk scarf or a single eaglewood, all of which are with rich oriental cultural elements rather than mere industrial products, and I like this kind of atmosphere very much. I think these kind of products will become more and more popular in the market.”
Apart from themed pavilions, the delegations from Yiwu, Wenzhou, Qingyuan, Ningbo and Fujian, etc. are also invited to attend the exhibition, jointly displaying the leading-edge stationery products and new industrial trends.
Experts Dialogue to Reveal The Development Trends of Stationery Retail and Cultural & Creative Industry
A series of wonderful forums and dialogues were also held along with the exhibition in the hope to provide global insights and perspectives for the industry. “2017 Yinling Brand China Stationery & Book Industry Summit Forum” is one of them. Keynote speaker Jiang Zheting, marketing director of Shanghai Yinling Brand Management Consulting, Co., Ltd. made a favorable comment on this forum summit, “Nowadays, stationery & book retailing industry has moved toward trans-boundary integration, committed to creating commercial and cultural space with stationery, bookstore, culture & creativity and leisure integrated as a whole. We share our insightful thoughts and successful business models right here with our audience, in the hope to spread ideas and provoke insights.”
All the new trends and industry innovations come together in one place at Paperworld. Stay tuned for the next year’s Paperworld China. It’s learned that Paperworld China 2018 will be held from Nov. 22th to Nov. 24th, 2018.
Disclaimer: The above pictures are downloaded from the Internet, and we are not trying to take any credit for this.
Post time: Oct-18-2017